Last Updated: February 10, 2026

GoToGear (“GoToGear,” “we,” “our,” or “us”) operates the website https://gotogear.com and provides a Shopify application and related services (collectively, the “Services”). This Privacy Policy describes how we collect, use, disclose, and safeguard information when merchants install or use our Shopify application or interact with our Services.

By installing or using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

A. Information from Shopify Merchants

When a merchant installs or uses the GoToGear Shopify application, we may receive certain information from Shopify as authorized by the merchant. This may include:

  • Store name and domain

  • Merchant contact information

  • Product data (titles, SKUs, prices, images, inventory status)

  • Order information

  • Return and refund data

  • Customer information available to the merchant

  • Store analytics and performance metrics

We access this information in read-only form and do not modify merchant data within Shopify.

B. Affiliate Tracking Data

GoToGear provides affiliate link services and places a tracking pixel or cookie that may remain active for up to 60 days. This tracking may collect:

  • IP address

  • Browser type and device information

  • Referring URLs

  • Date and time of visits

  • Click and conversion data

  • Anonymous or pseudonymous identifiers

This information is used solely for attribution, analytics, fraud prevention, and performance measurement.

C. Website Visitor Information

When users visit gotogear.com, we may automatically collect:

  • Log data (IP address, browser type, pages visited, timestamps)

  • Cookies and similar tracking technologies

  • Analytics and performance data

2. How We Use Information

We use collected information to:

  • Provide and operate affiliate tracking services

  • Attribute referrals and conversions

  • Improve and maintain our Services

  • Provide merchant and technical support

  • Analyze performance and usage trends

  • Detect and prevent fraud or abuse

  • Comply with legal obligations

We do not sell personal information or personal data.

3. Cookies and Tracking Technologies

GoToGear uses cookies, pixels, and similar technologies to:

  • Enable affiliate attribution and referral tracking

  • Measure conversions and campaign performance

  • Maintain session integrity

  • Improve user experience and system reliability

Affiliate tracking cookies or pixels may remain active for up to 60 days from the initial interaction unless deleted earlier by the user. Users may disable cookies through browser settings; however, doing so may reduce tracking accuracy or impair certain functionality.

4. Data Sharing and Disclosure

We may share information only in limited circumstances:

  • Service Providers: With vendors who assist with hosting, analytics, security, or infrastructure under confidentiality obligations

  • Legal Compliance: When required by law, subpoena, or valid legal process

  • Business Transfers: In connection with a merger, acquisition, financing, or asset sale

  • Protection of Rights: To protect the rights, safety, or property of GoToGear, merchants, or others

We do not share merchant or customer data for unrelated advertising purposes.

5. Data Retention

We retain information only as long as necessary to:

  • Provide and support the Services

  • Comply with legal and regulatory obligations

  • Resolve disputes and enforce agreements

Affiliate tracking identifiers are typically retained for no longer than 60 days, unless a longer period is required for legitimate business or legal purposes.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Merchant Responsibilities

Merchants using GoToGear are responsible for:

  • Providing accurate and complete privacy disclosures to their customers

  • Obtaining any legally required consent for cookies or tracking technologies

  • Complying with applicable data protection and privacy laws

Where applicable, GoToGear acts as a service provider or data processor on behalf of merchants.

8. International Data Transfers

Information may be processed or stored in countries other than the country of residence of the merchant or end user. Where required, we implement appropriate safeguards for cross-border data transfers in accordance with applicable law.

9. Your Privacy Rights

Depending on jurisdiction, individuals may have rights that include:

  • Access to personal data

  • Correction of inaccurate data

  • Deletion of personal data

  • Restriction or objection to processing

  • Data portability

Requests may be submitted via email to info@gotogear.com. We will respond in accordance with applicable laws.

10. Children’s Privacy

Our Services are not directed to children under the age of 13 (or the equivalent minimum age in the relevant jurisdiction). We do not knowingly collect personal information from children.

11. Third-Party Links

Our website or Services may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of the Services after changes become effective constitutes acceptance of the revised Privacy Policy.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, you may contact us at:

GoToGear
67 Legare St
Charleston, SC 29401
Email: info@gotogear.com
Website: https://gotogear.com